AI for business
The latest 2026 research and news on websites, AEO/SEO, AI and marketing, written by The ADDs team with what Thai businesses should do next. Every article links its sources.
AI helps shoppers choose, but they still pay on your site: agentic commerce in 2026
In 2026, agentic commerce has taken clearer shape: AI is good at helping shoppers search and compare, but the sale still closes on the retailer’s own site. Walmart found purchases inside ChatGPT converted at one-third the rate of click-outs to its website, and OpenAI phased out Instant Checkout. Meanwhile Adobe expects AI traffic to US retail sites to grow 130% this holiday season.
Figma’s 2026 AI report: AI is changing how teams work together, not just how fast
Figma surveyed over 8,400 people in 10 countries. Designers are coding and developers are designing at record rates, and 9 in 10 say design matters at least as much with AI.
AI for businessMost Thai organisations now use AI, but 86% can’t say what it delivers
A NECTEC survey finds 53.7% of Thai organisations use AI, yet average readiness is only at the “Aware” level and most have never measured results. Where to start.