Apps & tech
The latest 2026 research and news on websites, AEO/SEO, AI and marketing, written by The ADDs team with what Thai businesses should do next. Every article links its sources.
Apple and Google’s 2026 app rules: the deadlines Thai app owners should check now
Since 28 April 2026, Apple has required apps uploaded to App Store Connect to be built with Xcode 26 and the iOS 26 SDK, which gives standard controls the Liquid Glass look. Google Play requires apps to target API 36 from August 2026, and Android 16 stops locking orientation on tablets. App owners need a yearly maintenance budget to keep shipping updates.
PromptPay passes 2.5 billion transactions a month: lessons for checkout design in Thailand
NITMX data shows 2.53 billion PromptPay transactions in August 2026, with tourists paying by cross-border QR more often. How web and app checkouts should adapt.
Apps & techState of Mobile 2026: people now spend more on apps than games, and AI is why
Sensor Tower says non-game app spending overtook games for the first time in 2025. AI apps surged while retail apps slipped. How Thai businesses should think about apps.